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COUPONS Flashcards Quizlet

Enter the PLU listed on the birthday voucher, then enter only $3.00 for the total and make sure to WRITE on the coupon that only $3.00 was spent on the transaction. When TM's come up with $7.50 Birthday voucher or $5.00 lunch on us coupon, but they don't spend the full amount.

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chapter 11

Producers of processed foods and related consumer goods often use coupons as a means of price discrimination. Although coupons are widely used in the United States, that is not the case in other countries. In Germany, coupons are illegal. a. Does prohibiting the use of coupons in Germany make German consumers better off or worse off? b.

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Practice Test (ch 16-19) Flashcards Quizlet

Crafter's Supply offers online 40% off coupons to shoppers. It is easy to go to the Crafter's Supply website, download the coupon, and apply it to an online purchase. This example shows that the biggest trend in sales promotion is the use of _____.

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Advertising Chapter 14 Flashcards Quizlet

Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. They predict that the …

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Chapter 15 Flashcards Quizlet

3) A manufacturer can control the timing and distribution of coupons. This way a retailer is not implementing price discounts in a way that can damage brand image. 4) A coupon is an excellent method of stimulating repeat purchases. Once a consumer has been attracted to a brand, with or without a coupon, an in-package coupon can induce repeat purchase.

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Chapter 16 Flashcards Quizlet

_____ couponing is a method for distributing coupons by identifying a customer's purchases through bar codes scanners and then printing the coupon for a competing or complementary product. In-Store Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store.

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Chapter 15 Marketing Flashcards Quizlet

Coupons are issued for products and rebates are issued for services. C. Coupons are for "cents/dollars off" while rebates are for "percentages off" the listed price. D. There is no difference between coupons and rebates. E. The manufacturer handles coupons while retailers handle rebates.

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Chapter 16 Flashcards Quizlet

C. content marketing. D. direct selling. E. public relations. B. sales promotions. Cents-off, in-store demonstrations, samples, coupons, gifts, product tie-ins, contests, sweepstakes, sponsorship of special events such as concerts, the Olympics, fairs, and point-of-purchase displays are types of …

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Chapter 13 Flashcards Quizlet

b. Two days off with pay Which of the following sentences should I use to increase Ethan's instrumentality? a. You will have to work hard to sell more. b. Your attitude is critical in this effort — I know you can do it. c. For every 200 Macy's coupons you hand out, you will receive 25% off any item in …

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FIN test 2 ch.5-7 Flashcards Quizlet

How long will it take you to pay off your loan of $150,000? Use a calculator to determine your answer. A) It will take about 186 months. B) It will take about 206 months. C) It will take about 216 months. find the present value of the lump-sum principal and the annuity stream of coupons, and add the PVs of the principal and coupons B

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Chapter 15 Quiz 6 Q&A Flashcards Quizlet

A $1-off coupon for Carnation Instant Breakfast powder is a form of: Sales promotion. Campbell's soup has been promoted with television commercials, radio spots, newspaper coupons, and magazine advertisements. In the communication process, these media …

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Ch. 14 Video- Zappos Flashcards Quizlet

d.send a 30% off coupon code to customers. d.a sentiment analysis. Customer service employees at Zappos work around the clock to provide the best possible service to their customers.

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econ1014 exam one Flashcards Quizlet

To determine whether such programs are worthwhile, the USDA hired economists to determine the elasticities of demand of some popular fruits. Using the table of these demand elasticity estimates below, determine for which three fruits the government should offer "10% off" coupons to have the biggest possible effect on quantity demanded.

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All Micro questions Flashcards Quizlet

28) Firms are better off using rebates rather than just lowering the price of a good because A) people view the firm in a positive light because now poorer people will be able to afford their good. B) customers overestimate the value of the rebate and so buy more of the good, making profits higher than if they just lowered the price.

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Ch. 16 Quiz Flashcards Quizlet

Start studying Ch. 16 Quiz. Learn vocabulary, terms, and more with flashcards, games, and other study tools.

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Marketing

All of the following are true statements about coupons, except: A. a company's market share increases during the period immediately after coupons are distributed B. gross revenues can be decreased from purchases by already-loyal customers C. Groupon and Facebook offer electronic coupons D.

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STAT 201 HW 7 Flashcards Quizlet

A survey of the mean number of cents off that coupons give was conducted by randomly surveying one coupon per page from the coupon sections of a recent San Jose Mercury News. The following data were collected: 20¢; 75¢; 50¢; 65¢; 30¢; 55¢; 40¢; 40¢; 30¢; 55¢; $1.50; 40¢; 65¢; 40¢.

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MKTG 351 CH 18 Flashcards Quizlet

The Pillsbury Bake-Off requires people to submit a recipe using Pillsbury baking products. Finalists are brought to Pillsbury kitchens to bake their recipes so the winner of a cash prize can be chosen. This is an example of a: a. contest b. sales promotion game c. sweepstakes d. push money deal e. P-O-P (participant of Pillsbury)

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