Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

Coupons, Coupon Codes, Promo Codes…When Content Is NOT King A few years ago, I did some work for a comparison shopping/coupon website. Curious …

Actived: 5 days ago


Google Posts adds products and offers

You can also include a photo/video, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20 percent off large pizzas for a week.

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Matching Mobile Ads To Consumer Intent

For example, the owner of a coffee shop could send a text message with a coupon code for 10 percent off the daily drink special to her list of customers who have opted-in …

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5 successful B2B AdWords best practices for any company

Show a different message or value proposition based on where the user dropped off. If there is a shopping cart abandon, retarget the user and offer them a coupon code or a discount.

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Google Offers Go Live In SF, NY & On Upgraded "Shopper" App

The app is generally focused on products but now contains tabs that allow users to access the featured daily deal “Today’s Offer” or “Nearby Offers,” which are essentially coupons that

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Let's face it -- clickbait works. Here's how to use it to

First, note that the headline gets cut off. That’s why you see an ellipsis at the end. Try to avoid letting that happen with your titles. Get 2,000 Printable Coupons, Grocery & Coupon Codes

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Offline Conversion Tracking: The Missing Metric

Other options that give offline accountability include the tried-and-true coupon code or special offer codes. This method relies on the customer entering a …

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Experiment Shows Up To 60% Of "Direct" Traffic Is Actually

Our testing shows that, for a site getting in the ballpark of 50% mobile web traffic, the 60% of the traffic to long URLs reported as Direct is probably Organic traffic from Google. You could

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How Google Instant's Autocomplete Suggestions Work

How Google Instant’s Autocomplete Suggestions Work It’s a well known feature of Google. Start typing in a search, and Google offers suggestions before you’ve even finished typing.

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How Much Is 'Local Search' Really Worth

After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons …

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6 Steps To Higher Converting Traffic From Shopping Search

Shopping engines like Bizrate, Pricegrabber and highlight products with a percentage off or pop & save offers, leading to higher conversions for your …

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How to Use Funnels to Understand Searcher Intent

Terms that include phrases like “coupon code”, “pricing”, “cheap”, are akin to flashing red lights with a siren screaming “transaction about to occur!!!”

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Local Business Marketing Tip: Turn Economic Lemons Into

There’s nothing more irritating than coupons for the stuff that no one buys, or coupons that are so insipid that they only bring your price down to what everyone can get at the corner discount

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What's Hot In Local Search: Daily Deals, Loyalty Programs

Companies like Groupon and LivingSocial have changed the way we all view coupons and deals because of their incredible success in the past year. The premise is …

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Brand Bidding & PPC Optimization: Partner Relationships

Examples include coupon code websites, bloggers or review sites. themselves better by partnering with local or regional dealerships to advertise and help push the competitive Chevy ads off …

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Selecting better KPIs for your business: What to consider

You could send them coupons for 10% off of their order of $150 to encourage them to spend more, which would ideally boost your open rates as …

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Bing Makes Bid To Become Top Deals Destination

It seeks to bring deals, coupons and retail sales data together in a single place. Users can search and browse for deals by product/brand, category and store. The company’s timing was off

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