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Creating Coupon Promotions: Tips for Retailers

Reasons to Use Coupons . As coupons continue to be an inexpensive form of marketing, nearly half of all retailers reported offering consumers some form of …

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How to Make Effective Coupons

Designing coupons can be a fun way for you to show off your creative side. But there are some important features that all coupons should contain, whether …

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Recording Cash Sales With a Discount

The store is having a sale and everything is 10% off. A customer has taken advantage of the sale and purchased 3 pairs of socks for $12.00; 2 men's shirts for $55.00; The sub-total, not including the discount, is $67.00. The sales tax in your state is 6%, making the sales tax due $4.02. The discount afforded to the customer is $6.70, making the

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Buy One Get One Marketing Events

The most important part of writing effective ad copy is to have a compelling offer, and buy one get one certainly fits that definition. Like many offers, it is the perception that is most important, not the reality. In fact, the reality is if you do a BOGO 50 percent off, it is the same as 25 percent off your entire purchase for the customer

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How to Charge GST/HST on Discounts

For a discount offered at the time of sale, you charge GST/HST on the net amount (the sale price minus the discount).So for instance, if a customer bought ten dancing hula lamps that normally cost $100 each and you were offering a 10 percent discount on that item, you would charge the customer GST/HST on the net amount of $900 ($1000 minus the $100 discount).

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How to Make Money at Home With a Membership Site

Steady income: If you have a monthly membership site and you’re able to retain a good percentage of your members, you can count on regular (recurring) income, as opposed to starting from $0 every month. For example, if you have 100 members paying $30 a month, you can, for the most part, count on $3,000 per month income, as long as you retain

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How Groupon Works and How It Impacts Small Businesses

At 50% off your normal rate, you’d be offering your lessons for $50 each to Groupon buyers. But you would not make $50; you would only make $25 per lesson sold because Groupon takes half of it right off the top. If you offer riding lessons at 90% off

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How to Make Money with the Amazon Associates Program

Blogging. Blogging is probably the most common way affiliates make money with the Amazon Associates program. Some bloggers have a general topic site and use a variety of affiliate programs and other monetization options. Other bloggers have a niche site, zeroing in on select products that the site covers.

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How to Make Money on Facebook

1. The Facebook Marketplace. This is one of the simplest ways to make money on Facebook. Essentially, Facebook allows you to sell items on a special section of the site. Many towns, cities, and communities have set up buy/sell pages or you can simply search by geographic location, product name, or category.

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Effective Newspaper Advertisements for Retail

Coupon Ad . These are great for sales promotions to bring new customers to the store. By offering a certain dollar or percentage amount off your merchandise, the coupon offer is also one of the easiest ads to track the effectiveness because the customer has to present the coupon to get the deal. You can count the number of coupons received as a true metric of your advertising.

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Planning a Successful Promotional Campaign

Determine Campaign Effectiveness  After marketing communications are assigned, the promotional plan must be formally defined in a written document In this document, you should include situation analysis, copy platform, timetables for effective integration of promotional elements with elements in your marketing mix.You will also need to determine how you will measure the …

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Deducting Employee Benefits on Your Business Tax Return

Gifts of cash, cash equivalents, gift cards, gift coupons, or gift certificates, tickets to sporting events, vacations, meals, lodging, stocks, bonds, or securities aren’t deductible. You can deduct awards of property to employees if they are part of a catalog or assortment of possible items.

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The Tax Effects of Paying Bonuses to Employees

Employees who are executives, administrators, professionals, and outside sales employees (sometimes called "white-collar employees") are exempt from federal minimum wage and overtime pay requirements, as long as their income is above a specific level. As of January 1, 2020, you can use non-discretionary bonuses to satisfy up to 10% of the standard salary level for employees, to …

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Paying and Deducting Commissions to Employees

Paying commissions to employees is sometimes difficult because there are different kinds of commissions and different ways they can be paid. Here is what you need to know about paying commissions, deducting them as a business expense, and …

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The 7 Best Bulk Text Message Services of 2021

Bulk text message services typically offer monthly pricing based on the number of messages the business can send out each month. Pricing generally starts around $25 for 500 messages to between about $39 to $79 for 2,000 messages. Other services offer a pay-as-you-go pricing with fees starting at $0.04 per text.

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Contract Labor: A Tax-Deductible Expense

A more workable definition of independent contractor status comes from common law principles which focus on the method of compensation. If an individual is on your payroll and receives a steady paycheck, clearly that the person is an employee rather than an independent contractor. Independent contractors usually operate under a specific contract and invoice for work completed.

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Advertising 101: Tips to Get You Started

There are many different types of consumer groups, so you cannot reach everyone with a single ad campaign. Target a particular group (i.e., working mothers, homeowners in a particular area, pet owners, etc.) and address their specific interests. Providing broad, or too much information in ad campaigns tends to turn customers off.

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How to Ask for Referrals and Get More Clients

Practice Makes Perfect. Don't let nerves or fear get in the way of building your business. Referrals will get you more clients, and the more referrals you ask for, the more referrals you'll get. In fact, while most people make only one referral, 34% of people make two to 10 referrals. 3  Imagine, getting two or more new clients simply by

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The 9 Best Day Planners of 2021

Sectioned off into mini month pages, a yearly overview, monthly productivity, a monthly spread, and monthly note pages, this planner will surely help you track your goals and agenda. The perforated note pages and stickers are a nice bonus. Best Goal-Setting: Lemome Weekly & …

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10 Offline Marketing Ideas for Your Home Business

Like a business card, there is potential that your mailing will be thrown away, so you want to indicate your offer or benefit on the envelope. For example, if you have a free offer or a coupon, make sure you print something like “Open for 20% Off,” so they’ll open the mailing.

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The 8 Best Barcode Scanners of 2021

The Brainydeal USB Automatic Barcode Scanner makes the best on the list for its ease of use, affordable price and practical design. It’s currently the number No. 1 best-seller on Amazon, and is a great introductory barcode scanner for anyone just …

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How Do You Use Twitter For Business

If you have lots of sales, you can use Twitter to promote “daily deals” exclusive to your Twitter followers. Or you can establish creative Twitter promotions like "The next 30 Twitter followers will receive a free t-shirt or a 50% off coupon." The sky is the limit with promotions, and Twitter allows you to expand your audience reach even

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The Impact Promotional Mix Can Have on Your Marketing

This includes coupons, holiday sales, customer loyalty discounts, or other deals aimed at increasing sales. Other elements that could be included in your promotional mix include guerrilla marketing, product placement, sponsorship , and any other communication that directly promotes your business, products, or services.

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IRS Rules for Supplemental Wages Withholding

For employees who receive more than $1 million in supplemental wages during the calendar year, you must withhold the excess over $1 million at a higher rate of 37% (or the highest rate of income tax for the year). For example, if an employee's supplemental wages are $1.5 million for the year, you would withhold $1 million at 22% and the excess

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10 Most Popular Niches That Sell to Make Money Online

These are the 10 most profitable niches on the Internet: 1. Fitness and Weight Loss. P90X, Weight Watchers, the Atkins Diet, the South Beach Diet, the Keto Diet… the list goes on. For centuries, people have been obsessed with losing weight and getting in shape.

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Understanding Your Target Market

Market research: Suitable market research consists of understanding five areas surrounding your business; demand, market size, economic indicators, location, market saturation; and pricing. 5  Taking time to conduct primary and secondary research on your target market will save you time and money. SWOT analysis: A SWOT analysis identifies

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Copywriting: What Is It

Copywriting is the craft and field of writing persuasive messages that inspire people to take action. It varies from other types of writing, such as writing for articles, blogs, or books. Effective copywriting addresses a specific audience, offers a unique benefit and strong proof for what is being sold, and ultimately guides the reader to take

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Affordable Ways to Market Your Small Business

Use Social Media to Promote Your Business. d3sign / Getty Images. Facebook, Twitter, and YouTube are great ways to promote your business through social media. A good example of how this can be effective was illustrated to me recently when we …

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Effective Local Marketing Ideas for Small Businesses

It can be as simple as giving another store your coupons, flyers or business cards to display on their counter while you do the same for them. Or you can create co-branded deals that reward customers for making a purchase at both locations: "Buy one from us, get one half off from them." There are a lot of ways you can team up with other local

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McDonald's Highest Fat Content Menu Items

McDonald's Menu Food Items With the Highest Fat Content and Fat Calories. Chicken McNuggets (40 pieces) 2017 - 120g of fat. Chicken McNuggets (20 pieces) 2017 - 60g of fat. Big Breakfast with Hotcakes. 2017 - 56g of fat. 2012 - 56g of fat. 87 percent of recommended daily fats for the average adult.

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How to Start an Online Business

The best way to get people to subscribe to your list is to offer some type of valuable free offer. This can be a free report, white paper, or a discount/coupon code. These types of offers work better than a plain 'subscribe to our newsletter' offer.

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Advantages of E-commerce Over Traditional Retail

Enable Deals, Bargains, Coupons, and Group Buying Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient. For instance, if a customer has a deep discount coupon for turkey at one physical store and toilet paper at another, she may find it infeasible to avail of both

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101 Small Business Marketing Ideas

Contests, Coupons, and Incentives . People love free stuff and discounts. If you can provide that bit of serotonin that comes with free goodies, or winning a contest, you'll have a new fan. 64. Start a contest. 65. Create a coupon. 66. Create a "frequent buyer" rewards program.

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Small Business Return Policy: Customer Service Tips

Publicize your small business return policy. Your return policy needs to be visibly posted. In a bricks-and-mortar store, post it on your wall, your front counter and on your cash register, and have it printed out on customer receipts if possible. On a website, spell it out on a page and make sure that links to that page are visible in your

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10 Cool Pinterest Restaurant Ideas How to Use Pinterest

Mooo Restaurant in Boston has a board highlighting local attractions, entitled “Around the Town.”. 9. Humor. Everyone loves a good laugh and with Pinterest, you can show off your restaurant’s fun side. Build a board of funny images, ecards or other …

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Use This Formula to Calculate a Breakeven Point

Calculating the breakeven point is a key financial analysis tool used by business owners. Once you know the fixed and variable costs for the product your business produces or a good approximation of them, you can use that information to calculate your company's breakeven point. Small business owners can use the calculation to determine how many product units they need to sell at a …

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Deducting Advertising Expenses

You can deduct the cost of providing meals, entertainment, or recreation facilities to the general public as advertising or promotion activities. The cost for meals isn't subject to the usual 50% limit for these costs for other business purposes. (Note that entertainment expenses are no longer deductible except for advertising purposes.)

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Top 10 Premium Web Hosts

A bare minimum VPS configuration starts at $15 per month, not accounting for seasonal discounts, prepaid annual fees, coupons etc. However, the company recommends a two node solution with unlimited bandwidth ($40 per month).

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The Top Sales Event Names in Retail

Extra Discounts on Already Reduced Merchandise. This powerful title attracts customers because it suggests discounts on top of discounts. Typically, you will see this listed as "Take an Extra 25% Lowest Price Marked". Since cash is king, this is a great sales event to clear out dead stock .

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Online Marketing Tips for Retailers

Offer an Affilate Program. One very popular and effective method of Internet marketing for retailers is the affiliate program. This is the process in which a retailer pays one or more affiliates for each sale or customer gained as a direct result of the affiliate's marketing efforts.

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Opening a McDonald's: Franchise Costs and Requirements

As of 2021, the initial investment varied from $1,008,000 to $2,214,080, with a liquid cash requirement of $500,000. There is also an initial franchise fee of $45,000. 3 . In most franchise systems, for the opening of a new franchise location, it is the responsibility of the franchisee to locate a site that meets the franchisor’s standards.

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